“Shut The Front Door!”By Mark Boles
The other day I posted a query on Twitter.
The question was, “Will someone please tell me why ‘shut the front door’ is the biggest runaway phrase right now?”
Moments after I sent the tweet, a gentleman replied that he had just heard it on the TV show Castle. And when I replied asked but why has it become so popular and why now? He replied, “a polite alternative I guess.”
It appears he’s not so off. To take it a step further, where did it start and why?
The phrase has yet to garner a page on Wikipedia but has earned a place on UrbanDictionary.com as a “more publicly acceptable and FCC-friendly version of S.T.F.U. originally coined by Buckethead on WJRR Radio” which broadcasts out of Orlando, FL.
I first noticed the phrase from the Oreo Fudge Creams commercial and naturally when writing this post went to YouTube to embed the link (above). The delivery and timing in the Oreo commercial is stellar and the first time I heard it I laughed out loud. But since then the phrase has been in the TV show Castle, the movie Bad Teacher and a host of other TV shows. And of course wouldn’t know it, someone on YouTube has kindly edited together a series of clips of it being said and the enterprising individual is making t-shirts with the phrase.
The phrase is obviously intended to show genuine surprise as the contestant from So You Think You Can Dance legitimately is. However, now it seems that the phrase has lost its punchline.
I’m still curious though… why has the phrase taken off with such abundance and has it moved into the mainstream lexicon as a “polite alternative?” Will it stick around for a while or is it already on its way out with its overuse in mainstream media? What if anything might replace it?
What say you?